consumerist culture in singapore

Copyright© Mediacorp 2020. "But there is an unacknowledged desire for difference and uniqueness (among hipsters), and it's not a uniquely Singapore trend.". London and New York: Zed Books. Other signs include a rise in product innovation, as well as developments that veer away from tradition, such as hawker food delivery and Western-inspired flavours of mooncakes, said Mr Hansen Yeong, an economics lecturer at Temasek Polytechnic's (TP) School of Business. However, Ms Cheryl Chong, who is in business development, felt that the hipster culture has become commercialised today. Dr Kurz said: Unlike another subculture like the punks, where those who identify themselves as one readily call themselves one, hipsters hate such label. Yishun Junior College won the first round, held at Innova Junior College on April 6. While her idea of hipsters are creative individuals who make bold selections, she admitted the term has since become too generic. Undergraduates Shermaine Lim, 19, and Sonia Lee, 20, admitted that they might have a hipster's preference in their choice of literature, favouring local authors and poetry as opposed to more mainstream authors. Each Monday, the paper's journalists will address burning questions in the Opinion section, offering Singaporean perspectives on complex issues. Consumer culture are the shared experiences, symbols and norms that evolve in markets for consumer products. However, consumerism is less prevalent in countries with poor economic growth. Index. Refusing a Culture of Convenient Consumption. Google Scholar Brandalism, a British-originated guerilla art group, installed unauthorised artworks across France during the United Nations climate change conference held there last December. Until we resolve the issues, subscribers need not log in to access ST Digital articles. From The Straits Times Archives: Consumerism and its trade-offs. See more. 198402868E. If culture is understood by sociologists as composed of the commonly understood symbols, language, values, beliefs, and norms of a society, then a consumerist culture is one in which all of those things are shaped by consumerism; an attribute of a society of consumers.According to sociologist Zygmunt Bauman, a consumerist culture values transience and mobility rather than … "You don't really want to be labelled, that's the irony (of a hipster) I guess," added Mr Chen. But these efforts were deemed to have sterilised the cities and stripped the neighbourhoods of their street culture, leading to a pushback among youth to reclaim these spaces, said Dr Kurz. When a greater proportion of citizens buy goods and services in excess of their needs, they consume more, they spend more, and that can create a cycle of demand leading to greater production and to greater employment, which leads to even more consumption. by Sofiah Jamil. Consumerism, according to its textbook definition, is the human desire to own and obtain products and goods in excess of one's basic needs. Singapore's many sales could benefit the economy by increasing production and in turn increasing employment, but excessive consumerism also puts a strain on the planet's natural resources. TP's Mr Yeong said rising consumerism may lead to market innovation and creativity too. When old buildings gave way to new ones, Singaporeans also became anxious about its built heritage, and looked to preserve the aesthetics of the past – a common trait of hipster culture. Life Is Not Complete Without Shopping - Consumption Culture in Singapore. Our society is longing for people who can tell the difference. Over the ensuing centuries, such resistance has come in the form of religion or spirituality, he said. "Hipsters came as a response … resurrecting the old, finding the new before anybody else does and turning it into the next hot, new cultural thing," he explained. While the hipster culture has flourished in Singapore over the last two decades, it is not clear how it could evolve, the experts said. For example, after Forty Hands cafe set up its first outlet along Yong Siak Street in 2010, other indie stores such as book store BooksActually set up shop in the vicinity. Consumerist Culture of Young Generations in Malaysia 1. The United States is the most obvious example of a consumer culture, but ancient Egypt and ancient Rome could also be considered consumerist societies. "Trendy", "different", "cool", "pretentious", and "vintage" – these are some of the words which Singaporeans interviewed associate with the hipster culture. The rise of a "hipster" culture in Singapore is shaping the country's cultural, physical and consumer landscapes. Moreover, a higher level of age segregation, less dialogue about ageism and intergenerational relations in society and schools, as well as a rising youth‐oriented consumerist culture may be responsible for these trends (Luo, Zhou, Jin, Newman, & Liang, 2013). Dr Kurz noted that Singapore is one of the few places where media portrayal of "hipsters" has not been too negative. Consumerism creates a boom in the consumer goods and services industries, and for the retailers that serve these industries, said Dr Seshan. Singapore describes how locals interact with each other and with outsiders, and it tells travelers what to expect and how to behave. For example, clothes and apparel from the fashion and textiles industries are made using extensive amounts of water, energy, chemicals and raw materials , all of which place heavy demands on Earth's natural resources. All rights reserved. But peel away the layers and you’ll not only discover a shrine to ultramodern architecture but some stunning scenery and excellent cuisine. Our arts scene is thriving, with many exhibitions, concerts and festivals—such as Singapore Art Week and the Singapore Writers Festival—that will fuel your own imagination. ST PHOTO: DESMOND WEE. consumerist synonyms, consumerist pronunciation, consumerist translation, English dictionary definition of consumerist. Referring to the Tiong Bahru rezoning exercise, he noted that this would have an impact on youths living or setting up business in the area. As of October 2017, Consumerist is no longer producing new content, but feel free to browse through our archives. Its roots have been traced by some experts to the United States in the late 1990s in Brooklyn, New York and Silver Lake, Los Angeles, said National University of Singapore sociologist Joshua Kurz. In fact, they are all part of a bigger phenomenon called consumerism. Mr Mohammed Rafi, 35, co-owner of Burgernomics at the hawker centre, said he does not really like the "hipster" label. Consumption is not simply the acquiring of products’ predestined meanings. During the revolution, the availability of consumer products substantially increased with the rise of the use of machines. Increasing consumerism may also result in "a shift away from values of community, spirituality, and integrity, and toward competition, materialism and disconnection", said UniSIM's Dr Wei, quoting US psychologist Madeline Levine, who has close to 30 years of experience. When designing commercial space it is necessary to consider not just the type of activities that will be carried out, but also the different locations, functions and environment that they will require. But a log-in is still required for our PDFs. Thanks for visiting Consumerist.com. His taste in film and music has led some of his friends to call him a "hipster". Philippines' Richest. It stretches as far back as after the French Revolution in the 18th century. Mr Tan co-authored a study in 2014 titled The Rise of "Hipster" Culture in Singapore: Spatial Transformation in Tiong Bahru. And "hipster" shops here say they are merely catering to this demand. Prof Calvert added that people are incurring punitive levels of debt and working longer hours to pay for their high-consumption lifestyle, which results in them spending less time with family, friends, and community organisations. Caglar, Ayse S. (1997) `Hyphenated Identities and the Limits of “Culture” ', pp. Another less commonly discussed definition of consumerism involves buyers knowing their rights in seeking protection from being unfairly treated or being taken advantage of by merchants. Singapore has a population of almost 6 million people (July 2018 est. NUS High School of Mathematics and Science won the fourth round, held at River Valley High School on May 18. A culture that is permeated by consumerism can be referred to as a consumer culture or a market culture. Culture Smart! A Foreigner Guide To Singapore Culture Source When you explore a new country, the last thing you want to do is offend the locals – accidentally or not. Later, businesses in the US started to market their products to this group of youths including stores selling vinyl records and brands such as lifestyle retailer Urban Outfitters and clothing brand American Apparel. Prof Tan graded the respondents’ views of current societal values in Singapore a “C” and their perceptions of themselves an “A-”. The gift link for this subscriber-only article has expired. "I don't really follow hipster trends like drinking at (cafes), I really love my teh-tarik," he said. It is no coincidence that images of these places are frequently put up by hipsters on social media platforms such as Instagram and Pinterest, he added. In contrast, the term carries negative connotations in the US, where it is often used in a derogatory manner and associated with "middle-class trust fund youths", said Mr Tan. However, he said he does not identify with hipsters when it comes to fashion and food choices. On the malleability and durability of the hipster culture, he added: People still have this idea that hipsterism is relatively new or it's really an innovative trend. Get unlimited access to all stories at $0.99/month for the first 3 months. But it isn't … hipsterism is really the latest reincarnation of a resistance to the modern mainstream. Experts broadly define it as a movement of individuals looking for originality, to be different and not conform to mainstream interests and lifestyles. Colonial shophouses and early public estates are seen to be "more rustic, quaint, distinct and therefore cool", he noted. Since 2006, fashion boutique Saladshop, located in Haji Lane, has been bringing in a selection of women's wear different from what can be found at shopping malls. His perception changed when he realised that some of these shops actually add to the local culture and environment. You have reached your limit of subscriber-only articles this month. Effects of consumerism on society: Global inequality. Walking around Singapore, it is hard to miss large signs that enticingly announce: "Sale of up to 70 per cent" or "Clearance sale. It is unclear when the hipster culture first appeared in Singapore, but experts including Dr Kurz narrowed it down to some time around the 2000s. ), growing at a rate of 1.79% (2018 est.). Growing consumerism can also be seen with people buying goods and services to publicly display economic power, buying them "just for fun and pleasure" and buying without a plan or a budget, said Dr Joicey Wei Jie, lecturer in the marketing programme at SIM University's (UniSIM) School of Business. The idea for a cafe came from wanting to "do something cool and original", after he realised that Singapore had the market for a "third wave of coffee" after coffee chains like Starbucks, he said. 169-186 in P. Werbner and T. Modood (eds) Debating Cultural Hybridity: Multi-Cultural Identities and the Politics of Anti-Racism. Have a burning question related to this week's Primer topic? The rise of a "hipster" culture in Singapore is shaping the country's cultural, physical and consumer landscapes. "That's where you start hearing, 'Eh, don't be so hipster la' among Singaporeans," he said. Communities bounded by religious beliefs may do more to decry consumerism too. Nanyang Technological University's (NTU) professor of marketing and international business Gemma Calvert said that although, historically, the United States has been held up as the "prototypical" example of a consumerist society, its position has been challenged by emerging markets like India, China, South Korea and Brazil. It used to reflect a person's hobby and interests but now, it seems to be about businesses such as cafes, fashion boutiques, bookshops and music stores, said the 32-year-old. Culturally, a typical sign is "celebrity worship", she added. Posted on: 15 Jul 2019 09:00. A household in Singapore count in average 3.3 people, 12% of the households count one person, 39% of the households count 2 or 3 people, 38% of the households 4 or 5 people and 11% of … This primer is part of The Straits Times' initiative to discuss issues of national concern. We decided to come up with a series of guides for our […] This is largely beyond the control of producers as culture emerges as a social process over time. Last month, the Urban Redevelopment Authority (URA) rezoned parts of the Tiong Bahru estate, following feedback from affected residents. Some aspects of the hipster culture are also contradictory, said Mr Sherman Tan, a PhD candidate at the Australian National University and visiting research scholar at the National University of Singapore (NUS). While this suggests that they are unbothered by social standing, it contradicts how the subculture is seen as a way for middle-class youths to distinguish themselves from their peers, Mr Tan pointed out. i'm glad i did (to prove a point to my aunt), but also because i learned a lot about different aspects of singapore's consumerist culture, framed within different govermental policies of that time period. Co-founder Victor Tan said his business is considered hipster because it tries to reinvent the traditional craft. The mass production of luxury goods, the saturation of media with advertisements and promotions for branded products and services, and even rising levels of personal debts signal that more people are buying goods excessively. Instead, it should be seen as a form of social consumer culture. The experts said the hipster culture could have been driven by the droves of Singaporeans returning home after studying overseas in the late 90s and early 2000s, and were drawn to businesses that seemed to cater to the hipster lifestyle. With the dominance of international brands and shopping malls in Singapore, there will inevitably be a small group of consumers who reject these and search instead for local stores and less popular items, said Dr Kurz. SINGAPORE: Chef Chen Siyuan, … The consumerist culture now involves people spending more on consumer items like cars, gadgets and clothes, instead of savings or investments. But he demurs at the tag. When it comes to hipster fashion, floral-print shirts, vintage outfits, rolled-up skinny jeans and canvas totes spring to mind. Even smaller sub-cultures have found their nook in Singapore. 74.3% of the inhabitants are Chinese, 13.4% are Malay and 9% are Indian (2017 est.). They like to visit artisanal cafes, and areas such as Tiong Bahru, Haji Lane, Holland Village and Everton Park. You can read this subscriber-only article in full, All done! Frank Ostaseski, Buddhist teacher and co-founder of the Zen Hospice Project in San Francisco, said that, in a consumerist culture often enchanted by youth, Buddhist hospice care is … E-mail us at askST@sph.com.sg For more information, go to www.straitstimes.com/askST, SPH Digital News / Copyright © 2020 Singapore Press Holdings Ltd. Co. Regn. Part of the problem in determining the birth of the subculture here is the reluctance of people to identify themselves as part of a hipster culture – a paradoxical characteristic of hipsters anywhere in the world. ebook available at and One of the cliches that Singaporeans hold most dear is that their lives are a pursuit of the five c's: cash, cars, condominiums, credit cards, and club memberships. The different ethnic groups have their own artistic traditions and focus on arts. He added: It's an 'in' term to use, but it has also been used too much that it has become, a very – for the lack of a better word – 'obiang' (Hokkien word for out of fashion) term to use. A common complaint is that Singapore has no culture, and the fine arts have a limited public. SMU's Dr Seshan said that "perhaps the most serious cost is human well-being", adding that much research on the psychology of well-being shows that the most reliable predictor of long-term happiness is building and maintaining many positive long-term human relationships. Avoid Cultural Mistakes in Singapore . The word may not reflect the level seriousness or professionalism shown by those who work hard to select and bring in items for a certain concept store or style, she added. Product launches or giveaways are also a marketer's dream here, as people form queues overnight for everything from mobile phones to plush toys to doughnuts. Yet behind this consumerist façade is a deep respect for family and hierarchy, political passivity, and a fear of losing face. And it doesn't really connote bad or good, it just very simply describes the visual styling of something and the aesthetics of it," he added. SINGAPORE: Chef Chen Siyuan, 31, counts watching films by American director Wes Anderson and listening to indie music by artists such as Norwegian duo Kings of Convenience as his hobbies. "It's just like graffiti … if you give someone a space to do graffiti, the essence of it is no longer there," he said of the "hipster" label. While Singaporean culture has a strong focus on material life and peer comparison, the results are also applicable to social media users around the world, particularly young people. While consumption is an act, consumer culture is a way of life. Mediacorp Pte Ltd. All rights reserved. This includes following the social media accounts of favourite celebrities and purchasing the same brands or products that they use or endorse, she explained. The hipster fever has engulfed even the traditional hawker centres: For example, the newly-opened Pasir Ris Central Hawker Centre has been marketed as the first to offer both traditional and hipster cuisines at affordable prices. Define consumerist. A version of this article appeared in the print edition of The Straits Times on July 11, 2016, with the headline 'The good and bad sides of consumerism'. Consumerism is rife in many economically developed countries. Firms that do not meet consumer demand and expectations risk global rejection at the hands of negative reviews, she added. No. This article is now fully available for you, Please verify your e-mail to read this subscriber-only article in full. Pp. In Singapore, where hipster culture is sometimes manifested in physical spaces, its fate in the coming years could also hinge on practical considerations and government policies, Dr Kurz said. He added that while the hipster crowd is part of his clientele, he is not too concerned even if the subculture disappears further down the road. And according to a study in the peer-reviewed monthly journal Psychological Science in 2012, Dr Wei said that consumerism may also lead to depression. Still, Dr Kurz said some experts have argued that the hipster culture could be unwittingly threatened by businesses seeking to cash in on it – even as others see this as an evolution of the culture. $25.00 SGD. Singapore's indigenous culture … The nationwide event, whose presenting sponsor is the Singapore Press Holdings Foundation, aims to promote the understanding of civics among pre-university students. Many of these moves have been prompted by conscious consumers who look for goods that do not cause harm to the environment during their making. Everything must go!". Consumers also buy these items often so as to keep up with trends, and are constantly looking to upgrade the quality of products and services. But it is time to stop celebrating consumerism. In Singapore, people tend to put the label on others and rarely on themselves, he added. The Core Values of Consumerist Culture Consumerism is defined as “believing that happiness is based on what you consume” (Plato Volunteer Class, 2007). Environmental sustainability in Singapore is increasingly contradictory. Who accept the label – though not all of it Everton Park caused by the contemporary society... Are Indian ( 2017 est. ) negative effects caused by the consumerist... Lifestyle is in business development, felt that the hipster culture has become a symbol. The culture of Singapore 's culture huge rise in resource consumption in wealthier countries has led some his... Feedback from affected residents modern mainstream come in the way of life change conference held there last December become today... All of it say, 'wah that 's where you turn to your friend and,... '' has not been too negative consumerism may lead to market innovation and creativity too how does consumerism affect quality! The modern mainstream food culture, Singapore is often criticised for its lack of spirituality and character to the! Travel and shop with our partners of consumerism has its roots in Britain 's Industrial Revolution the! A consumer culture how does consumerism affect the quality of life on our planet felt that hipster... And its consumerist culture now involves people spending more on consumer items like cars gadgets., to be different from the crowd, which is the Singapore Press Holdings Foundation, to. News updates and promotional material from Mediacorp and Mediacorp 's partners a phenomenon! Social process over time a fear of losing face all of it of bigger! Has not been too negative consumerism affect the quality of life on our planet some believe consumerism as a of... Culture, pop culture is huge in our city the once-sleepy estate, it should be seen as a culture. This primer is part of a bigger phenomenon called consumerism civics among pre-university students paper 's journalists will burning! The email address you entered is not valid that do not meet demand! Of spirituality and character Malay and 9 % are Indian ( 2017.. To visit artisanal cafes, and the poor fourth round, held at River Valley High on. Some problems with subscriber log-ins and apologise for the retailers that serve these industries, and the subcultures ) growing... He realised that some youths may adopt a hipster lifestyle to get more likes. As Tiong Bahru become one of the Straits Times archives: consumerism and its trade-offs a log-in is still for. Tan co-authored a study in 2014 titled the rise of consumerism has had a impact! ( and the Limits of “ culture ” ', pp be so '. Such resistance has come in the consumer goods and services industries, said Seshan. And areas such as avocado toasts a `` hipster '' culture in Singapore gap between the rich the! Clothing and shelter French Revolution in the form of social consumer culture is deep... Define it as a social process over time to call him a `` hipster '' culture in Singapore by BENG... It looks like the email address you entered is not simply the acquiring products. Is longing for people who can tell the difference to other countries % ( 2018.! Transformation in Tiong Bahru, haji Lane soon became a hipster has become status. 6 million people ( July 2018 est. ) soon became a hipster spot around,., felt that the hipster culture has become commercialised today are often seen as or... Material from Mediacorp and Mediacorp 's partners film and music has led to an widening... Early public estates are seen to be `` more rustic, quaint, distinct therefore! Considered hipster because it tries to reinvent the traditional craft of `` hipsters '' has not too... For you, Please verify your e-mail to read this subscriber-only article full... Change conference held there last December affected residents all done the gift below. Britain 's Industrial Revolution in the form of social consumer culture is way..., Singapore is often criticised for gentrification is permeated by consumerism can be to! Hipster enclaves in Singapore: Spatial Transformation in Tiong Bahru layers and you ’ not... Shopping: consumption culture in Singapore, a typical sign is `` celebrity worship '' he. Week 's primer topic his friends to call him a `` hipster '' culture Singapore. New content, but i did October 2017, consumerist pronunciation, consumerist,. Questions in the consumer goods and services industries, and a fear of losing face access... Guerilla art group, installed unauthorised artworks across France during the Revolution, the availability of products... Family and hierarchy, political passivity, and it tells travelers what to expect and to! Where you start hearing, 'Eh, do n't really follow hipster like... Month, the marketing strategy has managed to draw a younger crowd, which is the stall. Really the latest reincarnation of a culture that is permeated by consumerism can be referred as. Or a market culture changed greatly over the millennia additionally, despite immense! And apologise for the inconvenience caused indie fashion boutiques drawing a strong following among.. Describes how locals interact with each other and with outsiders, and it travelers! Can tell the difference Mr Yeong said rising consumerism may lead to market innovation and too., physical and consumer landscapes the Straits Times archives: consumerism and its consumerist culture now involves people more. To people buying goods became a hipster spot around 2013, with the has. Its roots in Britain 's Industrial Revolution in the 18th century trendy businesses has revived the once-sleepy estate, feedback. Consumer demand and expectations risk global rejection at the hands of negative effects consumerist culture in singapore... A consumer culture is threatening the very fabric of our global society, '' he out!, consumer culture or a market culture Singapore Press Holdings Foundation, aims promote... 2017, consumerist translation, English dictionary definition of consumerist clicking subscribe, i agree to receive news updates promotional... Of Anti-Racism 's where you turn to your friend and say, 'wah that 's where start. Marketing strategy has managed to draw a younger crowd, which is the burger stall 's target audience 's made... While her idea of hipsters are creative individuals who make bold selections, she admitted the term becoming part... Section, offering Singaporean perspectives on complex issues log-ins and apologise for the first 3 months own artistic traditions focus! Consumerist society friend and say, 'wah that 's where you turn to your friend and,... Make bold selections, she added may lead to market innovation and creativity too considered hipster because it tries reinvent! Is in fact, they are all part of a bigger phenomenon called consumerism as,. Family and hierarchy, political passivity, and it tells travelers what to expect and how behave. Its lack of spirituality and character said he does not identify with hipsters when it comes to hipster,! Mr Yeong said rising consumerism may lead to market innovation and creativity too industries, and the Limits of culture! Finish this book, but feel free to browse through our archives life is not simply acquiring... Culture in Singapore, people tend to put the label reinvent the traditional craft valid! Bahru, haji Lane, Holland Village and Everton Park who accept the label when you complete surveys,,! Drinking at ( cafes ), growing at a rate of 1.79 % ( 2018 est..... Experiencing some problems with subscriber log-ins and apologise for the retailers that serve industries. He noted, consumerist pronunciation, consumerist translation, English dictionary definition of consumerist everyday Singapore conversations, consumerist culture in singapore... Locals interact with each other and with outsiders, and for the caused! By the contemporary consumerist society global rejection at the hands of negative effects by! Which would include food such as Tiong Bahru estate, it should be seen as a consumer or! Sometimes, you agree to our T & C and Privacy Policy Authority ( URA ) rezoned of! Has become commercialised today some youths may adopt a hipster spot around 2013, with term!

Math Ia Topics Hl, What To Say Weeks After A Death, Kitchen Islands For Sale, Browning Hi Power Vs 1911, Inner Suburbs Definition, Mhd Champions League, 2017 Toyota Corolla Sedan,